Fredrick L. Roby

Experience

1. 2020 — Present

   Amazon Web Services

   Head of Solutions Architecture, Hi-Tech, Electronics & Semiconductor 2022 — Present

   • Created an agentic AI workshop and GenAI path-to-production framework that converted measurable pipeline, supported customer production deployments, and brought some GenAI proofs to completion in roughly 48 hours; built AI-generated field-insight, enterprise-goals and resource-allocation mechanisms adopted across US Enterprise and Canada.
   • Guide C-suite, board-level and senior technical stakeholders from business case and discovery through architecture, implementation roadmap, governance and production readiness across AI, agentic AI, HPC, cloud modernization, hybrid and on-premises environments.
   • Lead a 44-person distributed Solutions Architecture organization — seven direct reports across five districts and eight technology subsegments — serving technically demanding hi-tech and electronics enterprises.
   • Operate against a quota-linked performance model; co-own segment revenue growth, pipeline, consumption, launched revenue and technical wins with Sales leadership. Authored the multi-year strategy and three-year revenue plans that delivered sustained growth across consecutive fiscal periods.
   • Set technical strategy on marquee pursuits, including a first-of-its-kind Bedrock agreement, competitive hyperscaler displacements and multi-year professional-services expansion; influenced hundreds of millions of dollars in cloud revenue, and led a cross-regional technical motion to a 58% technical win rate.
   • Develop senior technical talent as an Amazon Bar Raiser: 10+ promotions in six years, four to Principal, three individual contributors into management, with annual departures held below three.
   • Remain a player-coach — architected and coded an AI-driven customer-resiliency platform, and built internal agentic applications for talent mobility and candidate sourcing with Kiro CLI and Claude CLI.

   Enterprise Leader, Solutions Architecture — Northern California 2021 — 2022

   • Led customer-facing Solutions Architecture teams across healthcare and life sciences, hi-tech manufacturing, financial services, retail, media and automotive.

   Senior Leader, Solutions Architecture — Greenfield Enterprise 2020 — 2021

   • Built and scaled technical field teams serving net-new enterprises across Southern California, Hawaii, Phoenix and the Mountain States.
2. 2017 — 2020

   WarnerMedia

   Vice President, Global Business-to-Business Applications Burbank, California

   • Led a global organization of 100+ employees, consultants and partners across engineering, product, QA and program management; owned delivery and reliability for 60+ streaming, video-on-demand, web, mobile, desktop and connected-TV applications.
   • Saw the gap before the market did and launched an internal virtual premiere platform — live streaming, on-demand and audience engagement — that cut per-event cost by 80% and gave the studio first-mover advantage as the pandemic closed theatres.
   • Consolidated the application portfolio by a third for $3.5M+ in first-year savings.
3. 2013 — 2016

   Outlook Amusements

   Vice President, Software Development Burbank, California

   • Led a 40+ person software engineering, data, quality, CRM and telephony organization on a $3.7M annual technology budget.
   • Invented a web and mobile virtual-consultation model connecting clients to advisors in a single click; named inventor on the resulting published US patent application.
4. 2013

   YP

   Technology Consultant Glendale, California

   • Designed an enterprise service bus, operational dashboard and administrative tooling that streamlined fulfilment of online advertising products.
5. 2012

   Dollar Shave Club

   Chief Technology Officer Santa Monica, California

   • Defined the early technology vision, architecture, infrastructure, budget and hiring strategy, and built the engineering organization and technical foundation behind the company's $9.8M Series A.
6. 2011 — 2012

   Green Dot Corporation

   Senior Director, Interactive Development Monrovia, California

   • Set technical direction, development methods and success metrics for interactive financial technology products across onshore, nearshore, offshore and partner teams.
7. 2007 — 2011

   Myspace

   Vice President of Engineering — Activities Feed, Splash Page & User Home Beverly Hills, California

   • Designed a multidimensional content-relevance algorithm — weighing recency, engagement, content taxonomy and user affinity — that lifted engagement 80%+ within two months and became the basis for granted US Patent 8,930,453.
   • Led a 19-person cross-functional engineering, program and quality organization, directing a stream architecture serving 30M+ unique daily users through a major company relaunch.
   • Established technical partnerships with Twitter, Facebook, Google and Yahoo.
8. 1999 — 2017

   ExchangeBlvd.com founded

   Chief Technology Officer & Founding Developer

   • Built an online golf-equipment marketplace that used live transaction data to establish a real market price for used clubs — an early proof of data-driven commerce, run alongside the roles above for eighteen years.
9. Alongside

   Vyoo co-founded

   Co-Founder & Chief Executive Officer

   • Led development of a community and social platform that became the official hub for Holliblu, a private nurses community, and was later acquired by Nurse.com.
10. 1997 — 1999

    Sprint

    Software Engineer Reston, Virginia